Onward Reserve Opens New Location in Raleigh after COVID-19 Delays

Lifestyle Brand Opens in Cameron Village with “Celebrate Summer” Giveaway

 

RALEIGH, N.C. (July 1, 2020) – Onward Reserve, a specialty men’s apparel and lifestyle brand, today announced the opening of its newest retail location at Cameron Village. This will be the 12th retail store for the Atlanta-based brand, which can also be found online and in partner retailers across the country. Onward Reserve Raleigh is located at 404 Daniels Street, near the intersection of Clark Avenue.

To commemorate the Raleigh opening, Onward Reserve is holding a “Celebrate Summer” giveaway. Any customer who shops in-store grand opening week (July 1 – 8, 2020) or enters the giveaway online will be entered to win a “Summer Essentials” gift basket from Onward Reserve.

The prize includes a $250 gift card to Onward Reserve, the brand’s signature Ranch Water cocktail cups and ingredients (Topo Chico and limes), an Onward Reserve North Carolina trucker hat, Onward Reserve beach towel, new Raleigh tee and Onward Reserve koozie. The giveaway can be entered by visiting the website here.

Onward Reserve, which was founded in 2012 by T.J. Callaway when he was just 26 years old, offers apparel ranging from tees featuring original works of art by accomplished artists, to tailored and performance sportswear, accessories, and footwear. Onward Reserve also boasts a curated selection of distinctive gifts, including barware, books and small leather goods.

“Creating authentic moments with family and friends is the inspiration behind Onward Reserve,” said T.J. Callaway, founder and CEO of Onward Reserve. “We already have a strong customer base online in the Triangle area and are thrilled to join the community in Cameron Village and for people to experience the Onward Reserve brand in-person.”

Onward Reserve partnered with celebrated local artist Anna Ball Hodge to help create an original painting of Raleigh landmarks to be featured on the back of the new Onward Reserve Raleigh tee. The scene celebrates the vibrancy of the city and the painting hangs prominently in the store.

Onward Reserve Raleigh will be managed by Raleigh native and NC State grad, Rachel Ferraguto. The store was originally scheduled to open in early April but was delayed due to COVID-19.

“I’m excited to introduce Onward Reserve to the Raleigh market, especially as it’s more important than ever to ‘shop small,’” said Ferraguto. “Our store is just up the street from my alma mater, so I can’t wait to be an active member of the NC State and larger Raleigh communities.”

Doors will open at 10 am on Wednesday, July 1, following the state guidelines for Phase Two of reopening, practicing social distancing measures in-store and adhering to CDC guidelines for sanitation measures. If preferred, customers may call ahead for curbside service and private shopping appointments are also available.

“In today’s climate, we want to meet customers where they are, serving them however they feel most comfortable to allow them to safely shop with us,” continued Ferraguto.

Onward Reserve Raleigh will be open 10 a.m. to 7 pm., Monday through Saturday, and 12 p.m. to 5 p.m. on Sunday. A surprise gift with purchase will also be given to customers who shop in-store during the two weeks of being open.

“Despite recent challenges, our continued growth online and expansion into Raleigh underscores that customers are looking for a brand that not only provides quality products but also an authentic and personal experience,” said Callaway. “We’re excited to celebrate our opening with the Raleigh community.”

For more information, visit www.onwardreserve.com and follow us on Facebook and Instagram for the latest updates and store happenings.

 

About Onward Reserve

Onward Reserve is a specialty men’s apparel and lifestyle brand headquartered in Atlanta, Georgia. The company was founded in 2012 by T.J. Callaway and strives to deliver a world-class retail experience with genuine hospitality. With a laid-back approach to luxury and unwavering quality, Onward Reserve creates products that can outfit gentlemen of all ages doing what they love – from a day at the office, to weekends spent fishing, hunting, golfing, boating or simply spending time with friends and family.

Onward Reserve has 12 retail locations: three in Atlanta; Athens, Ga.; Thomasville, Ga.; Charlotte and Raleigh, N.C.; Clemson, S.C.; Chattanooga and Nashville, Tenn; Dallas; and College Station, Texas. Additionally, the brand has significant online sales and wholesale business. For more information and to shop online, please visit www.onwardreserve.com and follow us on Facebook and Instagram.

About Onward Reserve Raleigh

Address: 404 Daniels Street, Raleigh, NC 27605         |        Phone: 919-615-3376         |        Manager: Rachel Ferraguto        |        Email: rachel@onwardreserve.com

Our Amazing Tenants – BeeWell

Imagine you’re about to go into the hospital for a procedure.  A few weeks prior, your doctor’s office hands you a stack of papers with confusing information about how to prepare, what to expect and how to recover.   Not only are you nervous about the procedure, now you need to organize all the instructions and keep up with them.  You feel more like a passenger on this journey and not a participant.

This is where BeeWell comes in.  BeeWell has designed a patient-facing app that provides education, tasks, schedules and reminders to prepare a patient before, during and after their procedure. The app not only engages the patient in their care but also keeps his/her doctors and family informed.  And, it is an amazing tool for a practice to improve outcomes and patient satisfaction.

Dr. Alden Parsons, a top thoracic surgeon at WakeMed and BeeWell’s co-founder along with her husband Dr. Stephen Parsons, worked hard throughout her career to prepare her patients emotionally and physically for surgery.  Despite her best efforts, there was never enough time for ongoing support and patients didn’t always feel educated or empowered to make the best decisions. This is why she and her husband, a neonatologist, founded BeeWell in 2015.

York Property Manager Shawn Seuberling and BD Manager Julie Paul visited with CEO Matt Womble and Accounts & Operations Manager Luciana Gray in their cozy office in Powerhouse Square. In addition to hearing the inspiring story of their business, we got a chance to ask some fun questions:

What inspired the name BeeWell?  Bees and honey are longtime symbols of health – and we want patients to be well.

Are you involved in the urban bee movement (Bee Downtown or Apiopolis)?  We do support and partner with local beekeepers.  Perhaps our property managers would allow a beehive?  [Property owner note: Under advisement…]

What are your future plans?  We want to help improve people’s lives by empowering them to better navigate the complex healthcare system while improving their health. Our current clients are hospitals and medical practices that provide surgical interventions. In the future we want to help educate and prevent health issues from occurring in the first place.

What would you like our triangle community to know about your company?  Our nation spends over $3.5 trillion annually on healthcare, 18%+ of our GDP. Empowering patients has proven to reduce healthcare expenses by over 21%. The Triangle is rich with innovation and healthcare – BeeWell will bridge these two strengths by helping put patients first. And it’s really inspiring to work for a woman who founded the business because she saw a need and filled it!

Favorite thing to do around the office and/or in Raleigh?  Luciana said the team enjoys the walkability of the area, the historic aspects, the many restaurants, and variety of people that represent the heart of a very unique and welcoming city. Matt likes to hold walking meetings, and will often pick up plastic and other trash along the way (see picture). He’s curious if other downtown businesses would like to join him in a trash-bucket brigade. The staff also enjoy stopping off for a beer at co-tenant Clouds Brewing to relax at the end of a day.